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AdAge reports that an unnamed personal-care brand earned a measurable $1.28 Million in offline sales from $1 Million social media campaign. Package goods brands have been very wary about participating in Social Media, figuring that the ROI there can't be measured. A conversation may or may not lead to a sale, after all. Now, however, a method is emerging to relate that conversation on Social Networks like MySpace or Facebook to the offline sale, potentially eliminating a major cause to brand executive's hesitation to join in on social media conversation.
Read more at AdAge.
