BJ Penn.com Learns that Web 2.0 is Much More Powerful Than Traditional Marketing

BJ Penn, like all other brands serious about reaching their customers through relevant channels, are searching for tools to help get their messaging out to the masses. This past weekend, the BJ Penn camp became the first Mixed Martial Arts (MMA) team to leverage a real-time customer loyalty program via the Internet. They did it with Qmania.

Now that BJPenn.com has a profile on Qmania, their biggest fans can get exclusive up-to-the-minute deals, promotions, exclusives, etc... literally. A deal driven website, all companies have to do to begin fully utilizing Qmania is to simply create a deal/discount/coupon for their loyal fans. They then sent a short email notifying them that there are exclusive deals simply waiting for them.

It doesn't stop there. BJPenn.com and other businesses are able to have direct email and/or SMS text communication with their "Insiders". That means that when a business posts an exclusive deal to their Qmania profile, their Insiders (opt-in service) will receive a text message, email or both.

Once an Insider learns of exclusive deals, they can post it to their Facebook, Twitter and other favorite social media sites. These Insiders then become a driving force spreading the word about the deal. Added value all around.

The Qmania platform is designed to be equally functional for a multi-national brand or a local spot. The good news is that not only does Qmania connect to consumers in more effective ways, but it also seamlessly links businesses to each other. Let's take for example: RVCA and BJPenn.com . Through Qmania's 1 Click system, these two brands can connect on the Qmamia platform and make their respective deals/promotions/coupons available to one anothers core users. Digest that for a second. It's even more powerful than most can imagine at first glance.

Good thing that BJPenn.com picked up on this and is taking it to the next level! We're honored to be part of this.

Learn more about Qmania here.

Kala v. Mayhem - Full Event to be Streamed Live on BJPENN.com

Big news for MMA fans out there: Special Hookups and Announcements from BJPENN.com will be made on Qmania!

This includes elite and exclusive hookups from their team, like tonight's announcement that BJPenn.com will be streaming the Mayhem vs. Kala match live - including the main event.

You can receive for future insider updates from BJPENN, too. Find out more at Qmania.com/BJPENN

- Enjoy -

What happens when BJ Penn and MMA meet Web 2.0?

Long gone are the days of traditional media and controlling how, where and when a consumer receives messaging.  Whether they are an institutional brand like Coca Cola or a boutique brand like BJ Penn (UFC mixed martial arts fighter), businesses are daily fighting the battle for relevancy with their core consumers.  In a Web 2.0 world searching for core customers and keeping their attention is akin to herding cats.

The good news is that there are brands like Qmania positioned to help businesses make the transition.  Let's take the cult-status MMA fighter BJ Penn, for example.  He knows fighting, as his fans and RVCA loyalists can attest.  But, how does he reach those fans in cyberspace in a way that makes sense to how they are using the Internet?  That's where Qmania comes in.  

Now, a boutique brand like BJ Penn is rewarding his loyal fans with secret information, special events, exclusive announcements and discounts on his products all from his Qmania profile.  He can also create a separate profile for his upcoming project that has the MMA and Hawaiian worlds abuzz:  The Live Like a Champion Project.  

Similar to a Myspace page, the BJ Penn Qmania page shares information.  The caveat is that the information has to be in a "deal format".  Qmania doesn't serve-up announcements like a Myspace or Facebook.  It takes it a step further by requiring brands to reward their consumers and encourage them (the consumer) to share these exclusive deals and information to their favorite social media and networking websites with the click of a button.

This is an illustration of another key change in how marketing is perceived by consumers.  Like in the days when network television dominated people's lives, consumers are saying once again, "Hey, you can't just market to me because you want to.  What's in it for me?  What are you going to give me in return for me allowing you to market to me?"  Once a brand accepts this mode of thinking, the sky is the limit.  All they have to do is give a little to get a lot.  This is how Qmania steps in and ads tremendous value to not only the brand, but to the consumer.  It's a win-win.