Online Advertising: Economic Trouble Halves Predicted Growth

Online Advertising Experiencing Slowed Growth

Online advertising sales were originally predicted to grow a solid 8.9% for 2009 by
eMarketer. Their revised prediction: 4.5%. Halved.

Similar revisions have come from other trendspotters: ZenithOptimedia, and Screen Digest for instance. The online advertising market is changing. ZenithOptimedia explained the revisions clearly and plainly:

"Since we released our last forecasts in December the global ad market has taken a substantial turn for the worse." [1]

It's a reality that economic trouble has slowed the growth of the online advertising industry. Coupled with the paradigm shift in the way people want to find information - and the response with increased attention to SEM and SMM, traditional online advertising is in a slump.

Responding to Slowed Growth in Online Advertising

So what does it all mean? Well, if your a publisher, it means there's less revenue out there and a plateau of places to go. More work, less money floating in the market. That's a good thing for advertisers, though. Prices should fall (as has happened with television), meaning slots should become more affordable. Allowing your advertising dollars to do more.

We'll continue to watch for innovations in the advertising space, along with providing our standard to the online advertising community: free advertising options online and via SMS.

28% Offline ROI - Social Media Marketing Pays Off

Image via CrunchBase

AdAge reports that an unnamed personal-care brand earned a measurable $1.28 Million in offline sales from $1 Million social media campaign. Package goods brands have been very wary about participating in Social Media, figuring that the ROI there can't be measured. A conversation may or may not lead to a sale, after all. Now, however, a method is emerging to relate that conversation on Social Networks like MySpace or Facebook to the offline sale, potentially eliminating a major cause to brand executive's hesitation to join in on social media conversation. Read more at AdAge.

Facebook Driving More Traffic than Google (for Some)

Social media is becoming a more powerful driver of traffic than Google for many high authority sites on the web. It seems surprising at first, since web users go to search engines like Google to decide where visit next, while they usually head to Social Media sites like Facebook to hang out and share photos, videos, and thoughts. It's even more surprising considering that Facebook receives about a third of Google's traffic (50 million vs. 149 million in January, per ComScore).

Some of the big name sites receiving more traffic from Facebook than from Google include PerezHiltion.com, Evite.com, Tagged.com and even Twitter.com!

Although it's still early in the development of this trend, it's clear that Social Media has become a serious platform for growing your a website's traffic and providing real value to web users.

If you're looking to increase traffic to your website, enabling and encouraging people to share your content with their networks is key. Boiled down, if you give web users a great thing to share, and tools to share it, they will likely share it.

Keeping that in mind, we've ensured all deals posted on Qmania can easily be shared on Social Media sites like Facebook and Twitter. As Social Media continues to find its place in the online world, we'll be there to continue providing you tools to get the word out on your most buzzworthy deals.

Thanks for reading. We'll be sure to keep you updated on this trend and how Qmania is adapting to it as the trend evolves.

Hang in there Jack - Jack in the Box Coupon

The marketing team at Jack in the Box is brilliant. They've followed their now infamous Superbowl commercial with Jack getting hit by a bus with a coupon campaign to give back to his supporters.

From the Jack in the Box team via Facebook:

Thanks for supporting Jack. Download a coupon for 2 Free Tacos at coupon.hangintherejack.com. Use it anytime, day or night on Tuesday, 2/24. Jack would want it that way.

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• Hangintherejack Site Crashes from Super Bowl Traffic (montysmegamarketing.com)
• Superbowl Ads - Conversion Driven instead of Brand Driven (glenn-isaac.blogspot.com)
• Jack in the Box Launches Super Bowl Ad Blitz (appscout.com)

Free Tickets from TGIF at the Laugh Factory on Qmania

USA Today called The Laugh Factory the number one comedy club in the country.

TGIF (Thank Gays It's Friday) at The Laugh Factory are offering an amazing deal - to say the least. Free Friday Night Tickets! Check them out at www.Qmania.com/laughfactory. Enjoy the laughter and extra cash and tell your friends to head to TGIF at the Laugh Factory this Friday. Check out this screenshot of their deal, or explore their site for some more info: www.laughfactory.com.


As a side note, The Laugh Factory is phenomenally philanthropic. The owner, Jamie Masada's charitable contributions include work with underprivileged children (which won him a NAACP Freedom Award, The Ellis Island Medal of Honor for humanitarian efforts, as well as the ACLU Freedom of Speech Award, among others).

Qmania // American Marketing Association CSULB: Event Roundup

Congratulations to the American Marketing Association at Cal State Long Beach for AMAzing performance in the recent Qmania Contest. You guys did great and will for sure continue to do so. Way to go guys!





Special thanks to Antonio Ylanan for his insight and hard work building the contest, and to the whole E Board and all AMAers that helped out and got involved. We're here for you guys! Special thanks to Chris Hiramatsu for the photos.