Online Advertising Experiencing Slowed GrowthOnline advertising sales were originally predicted to grow a solid 8.9% for 2009 by
eMarketer. Their revised prediction: 4.5%. Halved.
Similar revisions have come from other trendspotters: ZenithOptimedia, and Screen Digest for instance. The online advertising market is changing. ZenithOptimedia explained the revisions clearly and plainly:
"Since we released our last forecasts in December the global ad market has taken a substantial turn for the worse." It's a reality that economic trouble has slowed the growth of the online advertising industry. Coupled with the paradigm shift in the way people want to find information - and the response with increased attention to SEM and SMM, traditional online advertising is in a slump.
Responding to Slowed Growth in Online AdvertisingSo what does it all mean? Well, if your a publisher, it means there's less revenue out there and a plateau of places to go. More work, less money floating in the market. That's a good thing for advertisers, though. Prices should fall (as has happened with television), meaning slots should become more affordable. Allowing your advertising dollars to do more.
We'll continue to watch for innovations in the advertising space, along with providing our standard to the online advertising community: free advertising options online and via SMS.